AMAC Projects

AMAC Projects is a construction company based on the Isle of Skye, known for delivering residential and commercial building projects across the island. They approached me to create a refreshed brand identity that would reflect their professionalism, craftsmanship, and connection to the built environment while remaining versatile for both digital presence and physical site use.

The brand needed an identity that felt modern yet grounded, something that could visually communicate structure, reliability, and the company’s initials without relying on generic construction symbols. The logo also had to perform across a diverse set of applications: signage, vehicles, uniforms, social media, and marketing materials, all while maintaining clarity and recognisability.

I developed a custom monogram that fuses the letters A and M into a geometric form subtly reminiscent of a building silhouette. This became the foundation of a clean, contemporary identity system built around strong lines, a refined color palette, and modern typography.

The final brand package includes multiple logo formats, a simplified icon, monochrome versions, and usage guidelines, creating a cohesive, scalable visual identity that strengthens AMAC Projects’ presence both online and throughout the Isle of Skye.