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The Maple Stack
Project Type
Branding
Date
October 2023
The Maple Stack is a newly established pancake diner aiming to create a warm and inviting atmosphere for customers to enjoy a breakfast experience. With a focus on comfort and indulgence, the establishment seeks to establish a strong visual identity that reflects its core values and resonates with customers of all ages.
The choice of a mascot logo featuring a stack of pancakes was to create a recognisable symbol that appeals to all and embodies the brand's core offering. The deep red and maple yellow colour palette was selected to evoke warmth and sweetness, whilst remaining consistent with colours related to that of maple syrup and its birthplace - Canada.
By incorporating these design elements, I sought to create a cohesive and memorable brand image that would resonate with all ages, fostering a lasting connection with the maple stacks unique breakfast experience.
