Alba & Co.

Alba & Co. is a newly established accounting firm based in Glasgow. They came to me looking for a brand identity that would reflect their credibility, professionalism and expertise, without feeling outdated or overly formal.

The main challenge was to create a visual identity that balanced tradition with contemporary design. The brand needed to feel established and trustworthy, yet modern and approachable. In addition, the identity had to work effectively across both digital and print media, which meant being versatile and visually coherent in various formats.

I created a bespoke logo suite based around a custom word-mark subtly embedding a bar–chart icon within the lettering. This visual cue is a subtle reference towards accounting, analysis and growth, without being too literal. The typographic system combines a classic serif (to evoke heritage, trust and professionalism) with a clean sans-serif secondary font (introducing clarity, balance and modernity).

The deep navy colour anchors the brand, symbolising stability and expertise, while a soft purple accent adds warmth, approachability and a contemporary touch. The finished identity package includes full logo variations, a typographic hierarchy, and digital assets, resulting in a cohesive, flexible brand system that positions Alba & Co as a confident, modern accounting firm choice.