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CN Engineering
FORM Strength & Movement
Strength Studio Edinburgh
Velocity
Velocity is a new fitness brand that is looking to take the industry by storm by opening their first gym with plans to expand into the world of online fitness with offerings such a training programmes, tutorials and more.
When crafting the velocity visual identity is was important to convey elements of motion throughout the design. This was achieved by creating a dynamic logo-mark housing the brand initial, tilted on an axis to encapsulate speed and movement. The mark has been paired with a clean, legible sans-serif to portray innovation, one of the companies main brand values. Having this typeface in an italic font reinforces the dynamic feel that we were looking to achieve.
The monochrome colour palette injected with a flash of electric purple creates great contrast and really enhances the feeling of energy, life and movement throughout the identity.
When crafting the velocity visual identity is was important to convey elements of motion throughout the design. This was achieved by creating a dynamic logo-mark housing the brand initial, tilted on an axis to encapsulate speed and movement. The mark has been paired with a clean, legible sans-serif to portray innovation, one of the companies main brand values. Having this typeface in an italic font reinforces the dynamic feel that we were looking to achieve.
The monochrome colour palette injected with a flash of electric purple creates great contrast and really enhances the feeling of energy, life and movement throughout the identity.
Niche Studio
Niche Studio is a contemporary beauty salon in Leith, Edinburgh. They were looking for a brand identity that felt stylish and premium, one that reflects the salon’s atmosphere and helps the brand stand out in a competitive beauty market.
The task was to create a visual identity that felt modern and elevated, but still approachable. The salon needed a logo and brand language that would look good on physical signage, social media, and digital applications, all while capturing the vibe of a contemporary salon experience.
I designed a bespoke wordmark using a custom-drawn chunky typeface. The rounded yet bold letterforms give the logo personality and presence, achieving a balance between elegance and approachability. The colour palette features a forest green and hot pink, a fresh, calming yet subtly playful combination that mirrors the salon’s ambience. A supporting typeface adds a fashionable, editorial edge, complementing the custom wordmark and enhancing the overall aesthetic. The final identity system is distinctive and expressive, and translates well across signage, social content and digital platforms, giving Niche Studio a memorable and stylish presence in Leith’s beauty scene.
The task was to create a visual identity that felt modern and elevated, but still approachable. The salon needed a logo and brand language that would look good on physical signage, social media, and digital applications, all while capturing the vibe of a contemporary salon experience.
I designed a bespoke wordmark using a custom-drawn chunky typeface. The rounded yet bold letterforms give the logo personality and presence, achieving a balance between elegance and approachability. The colour palette features a forest green and hot pink, a fresh, calming yet subtly playful combination that mirrors the salon’s ambience. A supporting typeface adds a fashionable, editorial edge, complementing the custom wordmark and enhancing the overall aesthetic. The final identity system is distinctive and expressive, and translates well across signage, social content and digital platforms, giving Niche Studio a memorable and stylish presence in Leith’s beauty scene.
44 Strength & Fitness
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